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Business of Story

Sep 16, 2015

Lee Gutkind, “the godfather behind creative nonfiction” joins The Business of Story to share his expert advice on turning your business’s nonfiction into a dynamic and engaging epic.

For more information on Lee and his journal, Creative Nonfiction, visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at

In This Episode

  • Actionable tips to reveal your business’s universal truth and craft it into a fascinating story.
  • How to think and organize your business’s story into story scenes to engage your audience.
  • Methods to make your listener an actual participant in your story.
  • The absolutely essential elements of a fantastic story.
  • The important difference between public and personal stories.



For more insights from your favorite storyellers, visit .