Oct 24, 2016
Brian Scudamore, Founder and CEO of 1-800-Got-Junk, joins the Business of Story Podcast to discuss the power of a painted vision, finding the right employees, and his three primary story tips to build an enterprise.
The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.
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In This Episode
- Why the power of visualizing your success is key to building your brand
- How to paint a picture large enough for your brand to grow into
- Why people buy story more than they buy brands
- How to find the employees that are right for your brand
- Why you have to believe your brand story before others will follow
- How to use three story tips that will help grow your enterprise
Resources
- Brian Scudamore
- Brian Scudamore on Twitter, @BrianScudamore
- 1-800-Got-Junk
- O2EBrands
- Young Presidents Organization
- Undercover Boss: Canada
- Dave Notte
- "The Hero's Journey," by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
- BusinessofStory.com
- Park@BusinessOfStory.com
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