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Business of Story

Sep 2, 2015

Robert McKee, the Hollywood “Story Doctor”, joins Park to discuss the societal and business implications of changing narrative into story.

For more information about Robert or to take one of his Story Seminars, visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at

In This Episode

  • Storynomics and a new perspective on how to apply a storytelling arc to your business practice
  • Narrative vs. Story; all stories are narratives but not all narratives are stories
  • Turning big data into big drama
  • The three step story structure
  • What does the modern audience want?
  • Knowing your audience in a "godlike way"



Visit for more insights from your favorite storytellers.