Nov 14, 2016
Randy Olson, Author and Independent Filmmaker, joins a special Business of Story Podcast to talk about how Trump intuitively utilized a surprisingly simple story template for creating compelling narratives to win the election.
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In This Episode
- Why all great stories can and should be refined into three simple elements: And, But and Therefore
- How many marketers make the mistake of calling the template 'too simple'
- Why a singular narrative is so important for all marketing campaigns
- How Donald Trump used his natural narrative intuition to win the election
- Why Hillary Clinton's over-complicated message was a detrimental to her campaign
- How to harness and practice these basic elements to improve your storytelling
Resources
- Randy Olson
- Randy Olson on Twitter, @ABTagenda
- Story Circles
- “Houston We Have Story: Why Science Needs Story” by Randy Olson
- scienceneedsstory.com
- James Carville
- Frank Daniel
- "The Hero's Journey," by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
- BusinessofStory.com
- Park@BusinessOfStory.com
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.