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Business of Story

Jan 6, 2016

Kathy Klotz-Guest, Chief Storyteller at Keeping It Human, joins the Business of Story Podcast to share how loosening up through comedy can enable business storytellers to address human need.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures:
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at

In This Episode

  • The two levels of business storytelling
  • How to use your business GPS
  • How to avoid "jargon-monoxide," or terminology that clouds your story
  • Using humor to pull an audience in
  • "Yes, and..." the improvisation tool that will change the dynamics of your storytelling
  • Kenn Adams' Story Spine structure


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