Nov 21, 2016
Stu Heinecke, President and Founder of Cartoon Inc., joins the Business of Story Podcast to talk about how to tell stories economically, the importance of practice, and the benefits of contact marketing.
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In This Episode
- Why it’s often more powerful to use less words in your outreach
- How to craft messages for your individual audiences by understanding conflict
- Why cartoons are so effective in getting people’s attention
- How to use your skillset to get a meeting with busy CEO’s
- Why it’s important to understand the most essential part of your branding
- How to come up with creative and effective ways to get ROI
Resources
- Stu Heinecke
- Stu Heinecke on Twitter, @bystuheinecke
- Cartoon Link, Inc.
- “How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing” by Stu Heinecke
- Marc Benioff
- Contact Marketing Radio
- The Power of Contact Marketing
- "The Hero's Journey," by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
- BusinessofStory.com
- Park@BusinessOfStory.com
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.