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Business of Story

Oct 3, 2016

Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

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In This Episode

  • Why crafting the right story can help defend your brand while in a crisis
  • How to ask the right questions that will help prevent issues with your consumers
  • Why answering quickly and honestly goes a long way to keeping consumer trust
  • How to follow up with an official response after an initial recognition 
  • Why it’s key to understand your stakeholders and what they expect from you
  • How to cultivate a culture that continually protects your brand from a public crisis



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