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Business of Story

Dec 9, 2015

Megan Finnerty is the creator of the Arizona Storytelling Project, and in this charismatic episode of the Business of Story Podcast, she reveals how her brand of experiential storytelling is sweeping the nation.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures:
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at

In This Episode

  • How to tell a story to get resources for your business or nonprofit organization
  • Creating space for diverse voices
  • Legendary traditional storyteller Donald Davis and his “Five P’s”:  People, Place, Problem, Progress, and Point
  • Why great leaders need "a pocketful of stories"
  • Do’s and don’ts of storytelling to sustain your audience’s emotional balance
  • Experiential storytelling for millennials
  • Arizona Storytelling Project and affiliated workshops



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