Preview Mode Links will not work in preview mode

Business of Story

Apr 18, 2016

Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your "rifle-shot story positioning" to stand out in a crowded marketplace.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • How to help your brand rise above the "cacophony of communication and competition"
  • How to clarify your core brand story
  • How to claim your rifle-shot position in the marketplace
  • How to use inbound marketing to attract a global network of clients—even as a solopreneur
  • How to create niche, off-site content, and marketing while minimizing risk




Visit for more insights from your favorite storytellers.