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Business of Story

Apr 11, 2016

Michael Hauge, a top Hollywood Story Consultant, joins the Business of Story Podcast to reveal the crucial and powerful elements in every successful screenplay, novel, or business story.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Why story is more important now than ever
  • The three mistakes we make with our business, brand, and content marketing stories and how we can overcome them
  • How to get a buyer to live vicariously through the success of existing customers
  • How to use the structure of setup, hero, stakes, conflict, and aftermath to create compelling content
  • How to identify the emotional stories that elevate a professional services brand
  • The core foundation of every story: character, desire, and conflict



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