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Business of Story

Sep 5, 2016

Don Yaeger, Author and Speaker, joins the Business of Story Podcast to discuss how empathy is the core of compelling storytelling, why questions are key, and the 16 characteristics of greatness.The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

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In This Episode

  • What the 16 characteristics of greatness are and how to apply them to your story
  • How to ask the most interesting questions of your interviewees
  • Why humor is an important tool for accessibility
  • How empathy is at the core of all storytelling
  • Why keeping good company that challenges you is a key to success
  • How to break down barriers and open up your audience



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