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Business of Story

Jan 14, 2019

Have you ever been telling a story and your words failed you? And I don't mean that you didn’t have a word for what you’re thinking or feeling. Oh, no. You thought of the best word you could possibly think of. Still, it wasn't enough to express exactly what you wanted to communicate, or your audience wasn't understanding the message.

Maybe you should have drawn it out. It turns out that doodling lines and shapes make an even more meaningful and unforgettable story. 

If you're like me, you probably think you don't have the chops to draw. Or, you're probably thinking, "How can shapes and stick figures add relevance to the words I’m saying? Or writing?"

Fortunately, my guest this week, Lisa Rothstein, is a published New Yorker cartoonist and a featured author and illustrator in several best-selling books. She's an award-winning ad agency copywriter and creative director best known for the famous “Just Wait’ll We Get Our Hanes on You” campaign that changed America’s favorite underwear brand. Currently, she's co-author of the blog and upcoming book, The DaVinci Dilemma: How Multi-Talented People Can Get More Done And Get More Joy Out Of Life.

She uses unique methods like cartooning to help corporations and entrepreneurs see their ideal clients, products, mission and brand stories in new and unforgettable ways. Today, she's guiding our hands to doodle with confidence. 

Lisa will help you discover a unique way of telling and expressing your story. Consider this a new option and means of expression. This way, we are able to explore different styles and techniques that can help us capture the most meaningful stories of our lives. 

Bottom line? It really doesn't matter if you're good at drawing. Words or pictures alone aren't as meaningful, so get out there and start doodling to help your audience truly understand your stories.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story:

Like what you hear? Bring Park to your next event.