Sep 17, 2017
PowerPoints are a unique medium; they have the incredible ability to bore your audience to death.
Bullet points, stats, and slides with a hundred words are an effective way of putting people into a deep sleep. But what if you could make your presentation thrilling? Is it possible to channel emotions into creating a powerful visual narrative that is not only relatable, but also exciting?
Ted Frank, the author of Get to the Heart, is here to show you how movies hold the key to creating an impact in your presentations. Ted studied storytelling in Hollywood films and applied that structure to keep people’s attention and appeal to their emotions.
The title, Get to the Heart, has two meanings; getting to the heart of your message, and getting to the heart of your audience. By creating tension, dynamic shifts, and authentic storytelling, Ted has strategies that every presenter and storyteller need.
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.