Mar 28, 2016
Sam Knowles, Founder and Managing Director of Insight Agents, joins the Business of Story Podcast to take us on a step-by-step adventure through the story cycle, and to share the dynamics of combining psychology and business languages.
The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.
- ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
- Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
- Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
- Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.
In This Episode
- How story transforms from monomyth to fractal
- Key ways to move your audience to action
- How to personally break down the story cycle and apply it to your own life
- The stories buried in employee engagement surveys
- A transformative way of talking about products and services
- Identifying your purpose
- How to win a free story consultation with Park Howell
Resources
- Sam's LinkedIn
- Sam's Twitter
- Insight Agents
- David Ogilvy: The 8 Ogilvy Habits
- Freakonomics with Steven D. Levitt and Stephen J. Dubner
- "Start With Why," TED Talk with Simon Sinek
- "What makes a hero?," TED-Ed Talk with Matthew Winkler
- "Propaganda," by Edward Bernays
- "Drive," by Daniel H. Pink
- "Predatory Thinking," by Dave Trott
- "One Plus One Equals Three," by Dave Trott
- "Vocational Guidance Counselor," Monty Python
- "How to Use Story and Humor to Rise Above Business Jargon," Business of Story Podcast with Kathy Klotz-Guest
- Bill Bernbach
- dunnhumby.com
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.