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Business of Story

Oct 23, 2023

Charles Good, President of the Institute for Management Studies (IMS), share how they use storytelling in all of their executive training and how they’re applying the Story Cycle System™ to crafting their own brand story for IMS.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.