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Business of Story

Jan 24, 2022

Michele Rosenthal, founder of, an award-nominated author, poet, and former playwright, explores how to overcome the #1 impediment to telling your own potent story.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand:

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit to get in touch.