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Business of Story

Jun 28, 2021

Patty Limerick, Faculty Director and Chair of the Board of the Center of the American West at the University of Colorado, best-selling author of The Legacy of Conquest, MacArthur Fellow and former Official Fool for both Yale and Harvard Universities, shares the important role the fool plays in business. 

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand:

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