Sep 18, 2023
Park Howell reads chapter seven of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use your nine one-word brand descriptors as themes for true stories you tell your audience on their three-phase journey from brand awareness to brand...
Sep 11, 2023
Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at
Ipsos and author of Assemblage - The Art and Science of Brand Transformation, discusses how to hone your stories to create a transformative brand.
Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your...
Sep 4, 2023
Park Howell reads chapter six of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. As the mentor to your customer, you will learn how to develop your brand personality by identifying your promise, gift and personality.
Improve your storytelling immediately...
Aug 28, 2023
Park Howell reads chapter five of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to leverage the antagonistic forces of villains, fog and crevasses to propel your brand forward.
Improve your storytelling immediately with my The ABTs of...
Aug 21, 2023
Grace Emmons, founder of Forward With Grace, the only Reiki Master with degrees in Biomedical Engineering from USC and Psychology from Columbia, reveals how to use this ancient energy form to amplify the success of your storytelling.
Improve your storytelling immediately with my The ABTs of Agile Communications™ quick...