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Business of Story

Oct 14, 2015

Josh Ginsberg knows all about identifying and controlling story. As the co-founder and CEO of Zignal Labs, that’s his main mission. Josh joins The Business of Story this week to talk about the creation of Zignal Labs and the ability to implement it into your business stories.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at

In This Episode

  • Josh shares the concept behind Zignal Labs' real-time media monitoring
  • How to use Zignal Labs to monitor and control the story your brand shares with the world
  • How to avoid crisis stories—and how to be prepared when potential crises come your way
  • The Boyd Cycle in relation to crafting story and observing news data


For more insights from your favorite storyellers, visit .