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Business of Story

Jan 30, 2017

Gabriella Mirabelli, Founder of Anatomy Media, joins the Business of Story Podcast to talk about media trends today, the shift in younger generations, and why story always matters.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

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In This Episode

  • Why a great story will always be necessary for successful marketing
  • How to draw the attention of younger generations
  • Why it’s key to create compelling content instead of just pushing your message
  • How to strengthen your brand story by breaking it down to basics
  • Why you must listen to your consumers and enable their control of your content
  • How to know what data is helpful and what data to ignore 



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