Feb 6, 2017
Nick Gray, Founder of Museum Hack, joins the Business of Story Podcast to discuss the three ‘G’s he uses to measure success, how to connect with millennials, and how to use story to brighten your customer’s experience.
The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.
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In This Episode
- Why you have to upset the status quo to get the attention of your consumer
- How to create a story narrative that is fun and inventive
- Why it pays to focus on the entire customer experience
- How to connect with younger generations in a more powerful way
- Why it’s so important to evolve your storytelling constantly
- How engaging with your audience encourages them to be active participants in your story
Resources
- Nick Gray
- Nick Gray on Twitter, @nickgraynews
- Museum Hack
- Metropolitan Museum of Art
- Cabinets of Curiosity
- Duccio Di Buoninsegna
- Idea Museum
- "The Hero's Journey," by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
- BusinessofStory.com
- Park@BusinessOfStory.com
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