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Business of Story

Dec 19, 2016

LeRoy Ashby, Professor and Author, joins the Business of Story Podcast to talk about the shifting reality of the news, the similarities between P.T. Barnum and Trump, and how popular culture is an inherent part of our storytelling.

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In This Episode

  • Why having an understanding of pop culture will improve your storytelling
  • How P.T Barnum and Donald Trump are surprisingly similar
  • Why politics have become more open to entertainment techniques
  • How to utilize a barker mentality to hook your audience
  • Why the country was so responsive to the simple but dynamic Trump campaign
  • How to recognize key archetypes to integrate into your brand story




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