Feb 10, 2016
Margaret Hartwell is the author and co-producer of "Archetypes
in Branding: A Toolkit for Creatives and Strategists." She joins
the Business of Story Podcast to reveal how implementing character
archetypes will humanize brands.
The Business of Story is sponsored by ACT!, Sigstr,
Emma, Convince & Convert, and Zignal Labs.
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individuals, small businesses, and sales teams organize prospect
and customer details in just one place, ultimately driving sales.
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In This Episode
- Brand archetypes and personality archetypes based in Jungian
- Why archetyping is so important to business
- How to use archetypes to understand where your brand gets
authentically positioned in the marketplace
- How business leaders can use archetypes to help set
company vision and mission
- The four primary archetypes
Visit http://bit.ly/BizofStory for more insights from your