Aug 20, 2018
Everything starts and ends with listening. Ultimately, it’s more about listening than storytelling. If you or your brand are telling a compelling story but no one is listening, then what is the point?
How many times have you gone into a meeting to present something that you are passionate about only to find that very few people are engaged and listening? It happens way more than we want to admit that we are those disengaged listeners.
Sometimes we get so wrapped up in our own lives that we forget to just sit back and listen to the people around us. When you aren’t fully engaged and listening in a conversation, it is easy for the conversation to become hollow and meaningless.
It’s time we surrender our agendas in order to truly be present in the moment and listen.
Murray Nossel is a guru when it comes to listening. He is the co-founder of Narativ and the author of Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication. If you’re struggling to get your audience to listen then you’re in luck because he will show you how to gain your audience’s full attention and how you too can be a better story listener to expand your influence as a leader.
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