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Business of Story

Nov 24, 2025

Shagen Ganason, author of The Storyteller’s Ledger, is the Chief Audit Executive at Liva Group SAOG, and shares how to use storytelling to give memorable and enlightening context to your data and how you deliver it in your reports to create powerful meaning for your audiences that moves them to action, turning the...


Nov 17, 2025

Drew McLellan, CEO of the Agency Management Institute, and author of the latest Agency Edge Research Report: Leading through the AI Revolution: The New Competitive Edge for Agencies, reveals the impact AI is having on clients and agencies and why agency principals and marketing consultants should be AI leaders to create...


Nov 10, 2025

Are you a CMO or marketing leader struggling to connect scattered AI experiments into a powerful, credible brand story? In this episode of the Business of Story, Park Howell welcomes Joeri Billast—international marketing strategist and host of the “Web3 CMO Stories” podcast—to reveal how top brands transition...


Nov 3, 2025

Jason Leong, co-founder and CEO of Pocketsmith, personal finance software serving 190 countries, reveals how viewing your financial future as a narrative instead of numbers transforms anxiety into confidence. Discover the 'time machine for money' concept, 30-year forecasting technology, the household CFO positioning...