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Business of Story

Feb 24, 2025

Allison Capaldi, the Person in Charge of Brand at Zeck, shares her proven Layer Cake approach to brand building.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

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Feb 17, 2025

Dr. Greg Wells, author of Power House: Elevate Your Energy, Optimize Your Health, and Supercharge Your Performance, details how you activate and maintain brain health to be your best storytelling self.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the...


Feb 10, 2025

Aaron Godby, founder of Green Irony, a leading Salesforce and Agentforce implementor, shares how they refined their brand story of Turning AI Into Actual Intelligence and how they use it in their sales and marketing.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to...


Feb 3, 2025

Robert Wolfe, Founder and CEO of Zeck, shares how he has used brand storytelling to grow and exit his start-ups including MooseJaw and Crowd Rise, and how he now uses engaging stories to make board meetings way more efficient, productive, and even fun.

Improve your storytelling immediately with my The ABTs of Agile...