Oct 15, 2017
Every day dozens of brands sneak into your mind. This genius performance of brand marketing happens on a level so subtle, you often won't recognize it has happened. How is this possible?
In recent years, brand strategists have begun to harness a powerful yet underutilized tool; audio. TV commercials, radio ads, even ringtones can bring a message to millions of customers with a well-placed sound bite.
Today you will learn the power of sounds.
Founder of CMoore Sounds, Connor Moore is a world-renowned sound designer and composer who uses his experience to help develop a brand’s Sonic ID. Sound design is a critical aspect of any multimedia project, and the right audio can turn a good brand into a legendary brand.
We explore the ideas of Sonic Branding, how subliminal music can be most effective and telling a story through music. Would you have ever guessed you could create a story without words? Connor will show you how.