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The Business of Story


Jan 16, 2017

Jayde Lovell, Founder and CEO at ReAgency, joins the Business of Story Podcast to talk about her personal journey through science and marketing, the number one emotion needed to make your story go viral, and the evolution of social media storytelling.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why understanding the structure of story is absolutely essential to successfully delivering your message
  • How natural selection applies to social media and the digital age
  • How to use more concise formats, like Twitter, effectively to simplify your story
  • Why anger is the top emotion to cause virality in posts

 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.