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Business of Story

Dec 9, 2019

Dr. James McCabe, a Doctor of Philosophy from the University of Oxford and professional corporate storyteller, explores the difference between rhetoric versus narrative, spin versus story and how to be an emergent storyteller for the growth of your organization and your people.

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Dec 2, 2019

Andrew Revkin, Director of Initiative on Communication Innovation & Impact for the Earth Institute at Columbia University, creator of the Dot Earth blog, author and former science and environmental writer for the New York Times, explores the power of simple and complex narratives for the sustainability of your message...


Nov 25, 2019

Michael Houlihan and Bonnie Harvey, founders of Barefoot Wines, and co-authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, reveal how they use business audio theater for more compelling brand storytelling.

 

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Nov 18, 2019

Sarah Weise, CEO of Bixa, an award-winning research firm, and author of Instabrain: The New Rules for Marketing to Generation Z, shares how to storytell to this young and enormous consumer market.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital...


Nov 11, 2019

Derek Thompson, a staff writer for The Atlantic, host of the Crazy/Genius podcast and author of Hit Makers: The Science of Popularity in the Age of Distraction, shares the magic of familiarity and novelty to make your stories connect with the human mind and move your audiences to action.

Business of Story is proudly...