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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Expert storytellers teach you how to move people to action.

Oct 28, 2015

Bruno Sarda, Director of Social Responsibility at Dell, joins the Business of Story podcast to shed light on how to combine story with sustainability initiatives.

The Business of Story is sponsored by ACT! , Zignal Labs, and Sigstr

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Dell's sustainable technology innovations
  • Sustainable initiatives from Dell's projects around the world
  • Using the power of story to connect sustainability to technology
  • Empowering customers to join the story

Resources

For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .

Oct 21, 2015

Keith Quesenberry, author, researcher, and professor of Social Media Marketing joins the podcast to share his groundbreaking research on the science that backs the power of story.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Freytag's Pyramid and three, five, and ten act story structures.
  • Super Bowl ads; what makes them fly or flop?
  • The research that proves that storytelling is a powerful business tool.

Resources

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Oct 14, 2015

Josh Ginsberg knows all about identifying and controlling story. As the co-founder and CEO of Zignal Labs, that’s his main mission. Josh joins The Business of Story this week to talk about the creation of Zignal Labs and the ability to implement it into your business stories.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Josh shares the concept behind Zignal Labs' real-time media monitoring
  • How to use Zignal Labs to monitor and control the story your brand shares with the world
  • How to avoid crisis stories—and how to be prepared when potential crises come your way
  • The Boyd Cycle in relation to crafting story and observing news data

Resources

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Oct 7, 2015

Lisa Cron is an author, story consultant, and instructor at UCLA’s Extension Writing Program. Her book, Wired for Story has also been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name. She also has two upcoming books, Story Genius and Story or Die.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

 

In This Episode

  • Your inherent superpower
  • Lisa shares her essential structure for creating story
  • The purpose behind conflict in story
  • The science behind the reward centers in our brains
  • Writing for the entrepreneur

Resources

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Sep 30, 2015

From oceanographer to documentarian to training author-scientists around the world on how to communicate through story, Randy Olson joins us today to share his methods for crafting exceptional business and science narratives.

 

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

 

In This Episode

  • Randy's personally crafted tools and games to instantly become a better storyteller
  • Learn how to implement the "be all and end all" of story structure, the ABT formula
  • Understand the difference between diverse story structures including ABT (and, but therefore), AAA (and, and and), and DHY (despite, however, yet)
  • Become involved in Randy's Story Circles
  • Discover the story structure of the Gettysburg Address

Resources

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Sep 16, 2015

Lee Gutkind, “the godfather behind creative nonfiction” joins The Business of Story to share his expert advice on turning your business’s nonfiction into a dynamic and engaging epic.

For more information on Lee and his journal, Creative Nonfiction, visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Actionable tips to reveal your business’s universal truth and craft it into a fascinating story.
  • How to think and organize your business’s story into story scenes to engage your audience.
  • Methods to make your listener an actual participant in your story.
  • The absolutely essential elements of a fantastic story.
  • The important difference between public and personal stories.

Resources

 

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Sep 2, 2015

Robert McKee, the Hollywood “Story Doctor”, joins Park to discuss the societal and business implications of changing narrative into story.

For more information about Robert or to take one of his Story Seminars, visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Storynomics and a new perspective on how to apply a storytelling arc to your business practice
  • Narrative vs. Story; all stories are narratives but not all narratives are stories
  • Turning big data into big drama
  • The three step story structure
  • What does the modern audience want?
  • Knowing your audience in a "godlike way"

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 19, 2015

Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story.

For more information on Dr. Paul Zak, you can visit his website. 

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Oxytocin, or the moral molecule, and its acute, chemical effect on the brain
  • What the neuroeconomy is, and how to apply it to your business
  • What you need to know as a business communicator to release oxytocin in your audience
  • Steps to build stories that have a distinct chemical effect on the brain and influence others
  • The ZEST score, and how to use this mathematical equation to predict your story's success

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 5, 2015

Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall.

For more information on Jonathan and his books you can visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

Jul 22, 2015

Park Howell of The Business of Story interviews the CEO of Shapiro+Raj, Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Jul 8, 2015

Vincent Stanley, the Director of Philosophy for Patagonia, joins Park for a discussion of story activism. With a remarkable track record of sustainable storytelling and environmental activism, Mr. Stanley has a wealth of information to share about folding story into marketing.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Jul 1, 2015

Kevin Richardson, the winner of Volkswagen's 2010 Fun Theory competition and an expert at turning negative story loops into positive ones, joins Park this week on the Business of Story. Kevin is a producer and designer, and has managed many incredible story teams including working with Game Spin, Disney, Nickelodeon, MTV, Viacom, Electronic Arts, Industrial Light and Magic, and more.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Jun 24, 2015

Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studio, author of Winning the Story Wars, and creator of viral videos like The Story of Stuff series and The Meatrix joins The Business of Story with your host, Park Howell for a fascinating conversation.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Jun 17, 2015

Park Howell, the founder of ad agency Park & Co. and author and entrepreneur, is joined by guest and long time friend Jay Baer, of Convince & Convert, to launch the new Business of Story podcast. This inaugural episode helps listeners discover the backstory of why this show was created, why storytelling matters, and how to structure a narrative to “communicate and connect” with your community.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

 

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