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The Business of Story

Sep 3, 2017

Often, it's incredibly difficult to connect with your audience.

We’ve all been in that frustrating position. It's not easy to find the common ground that can make the difference between a message working or not.  But there is one big aspect that everyone on earth can relate to, and you can use to your advantage and...


Aug 27, 2017

Have you ever had a long time achievement become a disappointment? Or worse, your dream becomes a disaster?

Our guest this week is Annie Franceschi, founder of the Greatest Story Creative. Annie worked for years to attain her dream job as a writer for Disney. But once she achieved her dream she found it was not what she...


Aug 20, 2017

You know the feeling of being overwhelmed in business.

We focus on growth, and soon find ourselves with an over complicated business, lacking a clear vision of the future. But when we try and manage this complex system, we become frustrated and confused. Take a deep breath. Let go of control. And simplify your...


Aug 13, 2017

Jesse Kay is one of New Jersey ‘s most precocious high school students who has a popular podcast, 20 Under 20's, and is becoming an expert on how to connect with Generation Z with your brand storytelling.

Just as we were starting to learn how to best connect with millennials, a new generation has arrived.

Generation...


Aug 6, 2017

 

You might have a brilliant idea for your business endeavor, one that could catapult you and your cause to greatness. But when you try and explain it to your customers, they may not fully grasp your vision. That's where your explainer video comes in.

Eric Hinson, the founder of Explanify, is here to explain the...