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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Expert storytellers teach you how to move people to action.

Nov 25, 2015

Justin Trevor Winters, screenwriter of the upcoming movie "Killing Winston Jones," joins the Business of Story Podcast to explore the intersection of Hollywood storytelling with commerce content marketing.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A

In This Episode

  • Applying Hollywood storytelling to commerce content marketing in business
  • Movies—why do they work?
  • Why storytellers are the most sought after commodity in Hollywood, marketing, branding, and content marketing
  • Niche vs. mass audiences and how to identify your demographic and craft your story to connect with each
  • Story integrity and how to relate on a humanistic level

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 18, 2015

Ron Ploof, creator of the StoryHow™ PitchDeck and author of “Read This First: The Executive’s Guide to New Media,” joins The Business of Story Podcast to discuss the importance of empathy in your story narrative to develop a successful relationship with your audience.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A

In This Episode

  • How a deck of cards can teach you elements and techniques to hone your storytelling skills
  • Creating empathy and meaning for your audience
  • How to work from the end of your story backwards

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 11, 2015

Margot Leitman, writer, storyteller, teacher, and author of "Long Story Short: The Only Storytelling Guide You’ll Ever Need," joins the Business of Story Podcast to discuss her latest book, successful storytelling tips, and discovering authentic stories within your own life.

 

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

 

In This Episode

  • How Leitman transformed a passion for stories into a successful business
  • What draws us to the cultural stories we love and why
  • How to get out in the world and create stories for yourself
  • Empowering business professionals to utilize storytelling in their work and workplace
  • Keying into emotion and universality when telling stories

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 4, 2015

Annette Simmons, author of “The Story Factor,” joins The Business of Story to reveal the risks and rewards involved in good storytelling and to share the six stories that everyone needs to be able to tell. 

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn three creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A

In This Episode

  • The six essential stories that everyone should be able to tell
  • Using story to change behavior
  • The risks and rewards of implementing story into your brand strategy
  • Cross-cultural story morals

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

 

Oct 28, 2015

Bruno Sarda, Director of Social Responsibility at Dell, joins the Business of Story podcast to shed light on how to combine story with sustainability initiatives.

The Business of Story is sponsored by ACT! , Zignal Labs, and Sigstr

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Dell's sustainable technology innovations
  • Sustainable initiatives from Dell's projects around the world
  • Using the power of story to connect sustainability to technology
  • Empowering customers to join the story

Resources

For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .

Oct 21, 2015

Keith Quesenberry, author, researcher, and professor of Social Media Marketing joins the podcast to share his groundbreaking research on the science that backs the power of story.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Freytag's Pyramid and three, five, and ten act story structures.
  • Super Bowl ads; what makes them fly or flop?
  • The research that proves that storytelling is a powerful business tool.

Resources

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Oct 14, 2015

Josh Ginsberg knows all about identifying and controlling story. As the co-founder and CEO of Zignal Labs, that’s his main mission. Josh joins The Business of Story this week to talk about the creation of Zignal Labs and the ability to implement it into your business stories.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Josh shares the concept behind Zignal Labs' real-time media monitoring
  • How to use Zignal Labs to monitor and control the story your brand shares with the world
  • How to avoid crisis stories—and how to be prepared when potential crises come your way
  • The Boyd Cycle in relation to crafting story and observing news data

Resources

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Oct 7, 2015

Lisa Cron is an author, story consultant, and instructor at UCLA’s Extension Writing Program. Her book, Wired for Story has also been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name. She also has two upcoming books, Story Genius and Story or Die.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

 

In This Episode

  • Your inherent superpower
  • Lisa shares her essential structure for creating story
  • The purpose behind conflict in story
  • The science behind the reward centers in our brains
  • Writing for the entrepreneur

Resources

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Sep 30, 2015

From oceanographer to documentarian to training author-scientists around the world on how to communicate through story, Randy Olson joins us today to share his methods for crafting exceptional business and science narratives.

 

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

 

In This Episode

  • Randy's personally crafted tools and games to instantly become a better storyteller
  • Learn how to implement the "be all and end all" of story structure, the ABT formula
  • Understand the difference between diverse story structures including ABT (and, but therefore), AAA (and, and and), and DHY (despite, however, yet)
  • Become involved in Randy's Story Circles
  • Discover the story structure of the Gettysburg Address

Resources

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Sep 16, 2015

Lee Gutkind, “the godfather behind creative nonfiction” joins The Business of Story to share his expert advice on turning your business’s nonfiction into a dynamic and engaging epic.

For more information on Lee and his journal, Creative Nonfiction, visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Actionable tips to reveal your business’s universal truth and craft it into a fascinating story.
  • How to think and organize your business’s story into story scenes to engage your audience.
  • Methods to make your listener an actual participant in your story.
  • The absolutely essential elements of a fantastic story.
  • The important difference between public and personal stories.

Resources

 

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Sep 2, 2015

Robert McKee, the Hollywood “Story Doctor”, joins Park to discuss the societal and business implications of changing narrative into story.

For more information about Robert or to take one of his Story Seminars, visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Storynomics and a new perspective on how to apply a storytelling arc to your business practice
  • Narrative vs. Story; all stories are narratives but not all narratives are stories
  • Turning big data into big drama
  • The three step story structure
  • What does the modern audience want?
  • Knowing your audience in a "godlike way"

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 19, 2015

Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story.

For more information on Dr. Paul Zak, you can visit his website. 

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

  • Oxytocin, or the moral molecule, and its acute, chemical effect on the brain
  • What the neuroeconomy is, and how to apply it to your business
  • What you need to know as a business communicator to release oxytocin in your audience
  • Steps to build stories that have a distinct chemical effect on the brain and influence others
  • The ZEST score, and how to use this mathematical equation to predict your story's success

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 5, 2015

Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall.

For more information on Jonathan and his books you can visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

Jul 22, 2015

Park Howell of The Business of Story interviews the CEO of Shapiro+Raj, Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Jul 8, 2015

Vincent Stanley, the Director of Philosophy for Patagonia, joins Park for a discussion of story activism. With a remarkable track record of sustainable storytelling and environmental activism, Mr. Stanley has a wealth of information to share about folding story into marketing.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Jul 1, 2015

Kevin Richardson, the winner of Volkswagen's 2010 Fun Theory competition and an expert at turning negative story loops into positive ones, joins Park this week on the Business of Story. Kevin is a producer and designer, and has managed many incredible story teams including working with Game Spin, Disney, Nickelodeon, MTV, Viacom, Electronic Arts, Industrial Light and Magic, and more.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Jun 24, 2015

Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studio, author of Winning the Story Wars, and creator of viral videos like The Story of Stuff series and The Meatrix joins The Business of Story with your host, Park Howell for a fascinating conversation.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Jun 17, 2015

Park Howell, the founder of ad agency Park & Co. and author and entrepreneur, is joined by guest and long time friend Jay Baer, of Convince & Convert, to launch the new Business of Story podcast. This inaugural episode helps listeners discover the backstory of why this show was created, why storytelling matters, and how to structure a narrative to “communicate and connect” with your community.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

 

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