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Business of Story

Jan 8, 2024

Bob Burg, legendary sales coach and author of The Go-Giver: A Little Story About A Powerful Business Idea, coined the phrase, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” We’ll show you how to use this idea to activate your storytelling...


Jan 1, 2024

Skot Waldron, award-winning creative director and author of Unlocked: A 52-Week Guide For The Intentional Leader, shares micro mindfulness and behavior changes that will lead to transformational growth for your personal and professional leadership.

Improve your storytelling immediately with my The ABTs of Agile...


Dec 26, 2023

Ross Weisman, Managing Partner of Epic Managers, shares how they use storytelling to recruit, place, train and retain top managers for franchises around the world. 

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all...


Dec 18, 2023

Dan Heath is a senior fellow at Duke University’s Center for the Advancement of Social Entrepreneurship. He is the coauthor (along with his brother, Chip) of four books, including the New York Times bestsellers Decisive and Switch. His most recent book is Upstream and is host of the new podcast What It’s Like To...


Dec 11, 2023

Peter Brooks, Sterling Professor of Comparative Literature Emeritus at Yale University and author of Seduced by Story: The Use and Abuse of Narrative explores the overuse of narrative in storytelling in our political and business worlds and the ramifications.

Improve your storytelling immediately with my The ABTs of...