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Business of Story

Feb 5, 2024

Jeff West, President and Chief Spinner of Tales for West Marketing Group and co-author with Bob Burg the new book Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues, shares how to overcome objections when you’re focused on Fusion Points to strengthen your storytelling.

Improve your storytelling...


Jan 29, 2024

Steven Winkler, Global Marketing Leader and Storyteller, Fortune 100 Marketing Leaders at HP and AutoAnyting (AutoZone), shares how he uses visual storytelling to connect deeply with audiences.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile...


Jan 22, 2024

Ty Bennett, author of The Power of Storytelling: The Art of Influential Communication, shares his formula for an influential story with the emphasis on always placing your audience at the center of your story.  

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to...


Jan 15, 2024

Jim Oliver, founder of Create Tailwind, host of the Breakaway Wealth podcast, and author of Make Bank Without the Bank: The New Rules of Money, share his authentic “Rags to Riches” story and how he has used it to build his financial firm and help his clients become their own banker.

Improve your storytelling...


Jan 8, 2024

Bob Burg, legendary sales coach and author of The Go-Giver: A Little Story About A Powerful Business Idea, coined the phrase, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” We’ll show you how to use this idea to activate your storytelling...