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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Expert storytellers teach you how to move people to action.

May 2, 2016

Geeta Nadkarni, President and creator of Baby Got Booked! joins the Business of Story Podcast to reveal how you can win media coverage and develop unstoppable PR without ever hiring an agency again.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Why no small business should ever hire a PR agency
  • How business owners can craft a compelling story that piques the interest of producers, reporters, and writers
  • How to obtain fast and concrete wins
  • How to channel passion, momentum, and innovation into your stories
  • Creating stories that entertain, educate, and inform
  • How to give yourself permission to rewrite your story and live into a bigger life

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Apr 25, 2016

Michael Port, speaker, coach, and best-selling author, joins the Business of Story Podcast to reveal actionable strategies to master your public speaking techniques.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • The five essential story elements of any great presentation
  • Why it’s important follow the three act story structure in your presentations
  • Michael's five immediately actionable presentation techniques
  • How to own the stage
  • Michael's detailed rehearsal process
  • Dealing with imposter syndrome when delivering your stories
  • 50 actionable tips to craft your business story

 

Resources

 

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

 

Apr 18, 2016

Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your "rifle-shot story positioning" to stand out in a crowded marketplace.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • How to help your brand rise above the "cacophony of communication and competition"
  • How to clarify your core brand story
  • How to claim your rifle-shot position in the marketplace
  • How to use inbound marketing to attract a global network of clients—even as a solopreneur
  • How to create niche, off-site content, and marketing while minimizing risk

Resources

 

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Apr 11, 2016

Michael Hauge, a top Hollywood Story Consultant, joins the Business of Story Podcast to reveal the crucial and powerful elements in every successful screenplay, novel, or business story.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Why story is more important now than ever
  • The three mistakes we make with our business, brand, and content marketing stories and how we can overcome them
  • How to get a buyer to live vicariously through the success of existing customers
  • How to use the structure of setup, hero, stakes, conflict, and aftermath to create compelling content
  • How to identify the emotional stories that elevate a professional services brand
  • The core foundation of every story: character, desire, and conflict

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Apr 4, 2016

Robert McKee, Story Mentor and creator of the famous Storynomics and STORY Seminars, rejoins the Business of Story Podcast for a follow up episode bridging the worlds of Hollywood and business. 

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • The three fundamental techniques of persuasion: emotional persuasion, rational persuasion, and the combination of emotional/rational persuasion, story
  • The difference between implicit and explicit story
  • The intersection of meaning, truth, and moral
  • "Negaphobia," or the fear of all things negative
  • Changing your thinking from inductive to causal
  • How to win a free story consultation with Park Howell

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Mar 28, 2016

Sam Knowles, Founder and Managing Director of Insight Agents, joins the Business of Story Podcast to take us on a step-by-step adventure through the story cycle, and to share the dynamics of combining psychology and business languages.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • How story transforms from monomyth to fractal
  • Key ways to move your audience to action
  • How to personally break down the story cycle and apply it to your own life
  • The stories buried in employee engagement surveys
  • A transformative way of talking about products and services
  • Identifying your purpose
  • How to win a free story consultation with Park Howell

Resources 

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Mar 21, 2016

Michael Margolis, CEO of Get Storied, joins the Business of Story Podcast to communicate story's power of disruptive innovation and how it can connect people to the opportunities of the present.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • The currency of stories in business and life
  • The powerful possibilities of story
  • Three universal truths on why stories connect us no matter who or where we are in the world
  • Operational and organizational storytelling
  • Michael's key structure of context, emotion, and evidence

Resources 

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Mar 14, 2016

Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story Podcast to reveal the strategy to fully engage your customers and map your story.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Understanding your business goals and mapping your content strategy to meet those goals
  • What a marketing cloud actually is
  • How to create specialized persona teams
  • Mastering generalization and being on top of everything that comes across your desk
  • How to better understand your audiences
  • The importance of understanding why you do what you do

Resources 

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Mar 7, 2016

Kendall Haven, story consultant and pioneer in the neural and cognitive science of story, joins the Business of Story Podcast to share the latest discoveries in the field and to illustrate how to merge themes and messages into powerful story architecture.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • The scientific proof that story structure is a powerhouse of informational systems
  • The latest cognitive research on story engagement, story power, empathy, and influence
  • How to merge your themes and messages into powerful, effective stories
  • Kendall’s tried and true tools for filtering story through an active subconscious
  • Kendall's Neural Story Net
  • How to think in story form
  • Audience modeling

Resources 

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Feb 29, 2016

Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, joins the Business of Story Podcast to reveal how brands can produce content that empowers their customers through dynamic positioning online.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • How to create marketing that asks and answers questions
  • Connecting your digital dots across platforms
  • How to develop content and social media hacks to help you do more with less
  • Identifying what your brand does better than anybody else
  • The "Atticus Finch Rule of Marketing," walking a mile in your customers' shoes
  • Why digital is such a multi-dimensional storytelling realm

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Feb 22, 2016

Eric Munn, Social Media Lead at the satirical news outlet The Onion, joins the Business of Story Podcast to shed light on when and how businesses can embrace the comedy in their own stories.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • How The Onion has mastered digital storytelling—and how you can, too
  • The three ingredients essential to every humorous tweet and post
  • How to create "thumb-stoppers"
  • The secrets of social and how it can make or break a storyteller
  • How more brands can take advantage of having more fun in their marketing
  • The power of visuals on social media

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Feb 17, 2016

John Yorke, Managing Director at Angel Station and founder of the BBC’s Writer’s Academy, joins the Business of Story Podcast to share a unique perspective on the dynamic power of stories in the B2B world.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

 

In This Episode

  • Mirror neurons and how they cause story to work on our brains
  • How business communicators can be more effective with their stories.
  • What happens when you realize that all business stories are quests
  • Three big mistakes we make as business storytellers and how we can quickly overcome them

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Feb 10, 2016

Margaret Hartwell is the author and co-producer of "Archetypes in Branding: A Toolkit for Creatives and Strategists." She joins the Business of Story Podcast to reveal how implementing character archetypes will humanize brands.

The Business of Story is sponsored by ACT!, Sigstr, Emma, Convince & Convert, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

 

In This Episode

  • Brand archetypes and personality archetypes based in Jungian psychology
  • Why archetyping is so important to business
  • How to use archetypes to understand where your brand gets authentically positioned in the marketplace
  • How business leaders can use archetypes to help set company vision and mission
  • The four primary archetypes

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Feb 3, 2016

Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, joins the Business of Story Podcast to discuss the importance of knowing your customers in a godlike way and the shift brands need to make to become relevant to their audiences.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

 

In This Episode

  • Why your personas are critical to the complex B2B sell
  • How the “pronoun shift” will have a profound impact on the relevance of your content
  • What the Greek legend of Narcissus has to do with your brand
  • Why it’s important to turn one-off campaigns into serial business stories for true customer engagements
  • Tips to start creating your own buyer and customer personas
  • Ardath’s Relevance Maturity Matrix and how to make the shift to being relevant in the marketplace

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 27, 2016

Matthew Winkler, educator and originator of the TED-Ed Talk "What makes a hero?" joins the Business of Story Podcast to crack open the Hero's Journey and illuminate the process of applying story to your brand.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

  • Why a single story that is represented through the lens of various cultures around the world (monomyth) is important
  • How to live the hero's journey in your day-to-day life
  • Identifying customer personas to build empathy
  • Authentically connecting the brand story with the customer story
  • The most basic story form: change vs. status quo

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 20, 2016

Margie Meacham is a learning expert who uses neuroscience to ignite innate genius. She joins the Business of Story Podcast to teach CEOs and storytellers to be more impactful and enthusiastic leaders.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

  • How to use the power of teaching to advance business missions further, faster
  • Why pictures are truly worth a thousand words
  • Why emotion is so essential to the learning process
  • How stories are the only true vehicle we should use to move people to action
  • The origin of the term "genius"
  • Chunking information

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 13, 2016

Jen Grisanti is an author, network TV story consultant, independent producer, writing instructor for NBC’s Writers on the Verge, and featured blogger for the Huffington Post. She joins the Business of Story Podcast to explore how to draw from our emotional truths to achieve massive results.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

  • The importance of finding your voice as a brand
  • Failing forward and why your darkest moments lead to your brightest future
  • Adding the four part story structure of trigger, dilemma, choice, and pursuit to your brand planning
  • The story lesson found in the "I want to marry you" cookie recipe

Resources 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 6, 2016

Kathy Klotz-Guest, Chief Storyteller at Keeping It Human, joins the Business of Story Podcast to share how loosening up through comedy can enable business storytellers to address human need.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

  • The two levels of business storytelling
  • How to use your business GPS
  • How to avoid "jargon-monoxide," or terminology that clouds your story
  • Using humor to pull an audience in
  • "Yes, and..." the improvisation tool that will change the dynamics of your storytelling
  • Kenn Adams' Story Spine structure

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dec 16, 2015

H. John Oechsle, President and CEO of Swiftpage, joins the Business of Story Podcast to share his expertise on creating team mentality and living your brand story.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

  • The three pillars of successful leadership
  • The challenges that every small business faces and how to overcome them
  • How Swiftpage "lives the exclamation”
  • Crafting your unique company culture
  • Finding your company compass and values
  • How business storytelling can see you through dynamic change

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dec 9, 2015

Megan Finnerty is the creator of the Arizona Storytelling Project, and in this charismatic episode of the Business of Story Podcast, she reveals how her brand of experiential storytelling is sweeping the nation.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

  • How to tell a story to get resources for your business or nonprofit organization
  • Creating space for diverse voices
  • Legendary traditional storyteller Donald Davis and his “Five P’s”:  People, Place, Problem, Progress, and Point
  • Why great leaders need "a pocketful of stories"
  • Do’s and don’ts of storytelling to sustain your audience’s emotional balance
  • Experiential storytelling for millennials
  • Arizona Storytelling Project and affiliated workshops

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dec 2, 2015

Bryan Adams, best-selling author of "Getting Goosebumps," joins the Business of Story Podcast for our first ever simulcast which will be aired both on the Business of Story and on Bryan's podcast, Getting Goosebumps.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

  • What "designed serendipity" is and how it can help your business
  • Defining your audience through personas
  • Using brand values and business objectives to delineate your story
  • Empathy mapping to connect with your audience
  • Giving yourself the permission to try storytelling

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 25, 2015

Justin Trevor Winters, screenwriter of the upcoming movie "Killing Winston Jones," joins the Business of Story Podcast to explore the intersection of Hollywood storytelling with commerce content marketing.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A

In This Episode

  • Applying Hollywood storytelling to commerce content marketing in business
  • Movies—why do they work?
  • Why storytellers are the most sought after commodity in Hollywood, marketing, branding, and content marketing
  • Niche vs. mass audiences and how to identify your demographic and craft your story to connect with each
  • Story integrity and how to relate on a humanistic level

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 18, 2015

Ron Ploof, creator of the StoryHow™ PitchDeck and author of “Read This First: The Executive’s Guide to New Media,” joins The Business of Story Podcast to discuss the importance of empathy in your story narrative to develop a successful relationship with your audience.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A

In This Episode

  • How a deck of cards can teach you elements and techniques to hone your storytelling skills
  • Creating empathy and meaning for your audience
  • How to work from the end of your story backwards

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 11, 2015

Margot Leitman, writer, storyteller, teacher, and author of "Long Story Short: The Only Storytelling Guide You’ll Ever Need," joins the Business of Story Podcast to discuss her latest book, successful storytelling tips, and discovering authentic stories within your own life.

 

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

 

In This Episode

  • How Leitman transformed a passion for stories into a successful business
  • What draws us to the cultural stories we love and why
  • How to get out in the world and create stories for yourself
  • Empowering business professionals to utilize storytelling in their work and workplace
  • Keying into emotion and universality when telling stories

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 4, 2015

Annette Simmons, author of “The Story Factor,” joins The Business of Story to reveal the risks and rewards involved in good storytelling and to share the six stories that everyone needs to be able to tell. 

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.
  • Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
  • A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn three creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A

In This Episode

  • The six essential stories that everyone should be able to tell
  • Using story to change behavior
  • The risks and rewards of implementing story into your brand strategy
  • Cross-cultural story morals

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

 

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