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Business of Story

Mar 11, 2018

Storytelling is the best way to share emotions. With the right story, your audience can experience any feeling the teller may share.

Emotional appeal is the most powerful aspect of story brand marketing, but often we focus on the same emotions. There is an abundance of campaigns seeking to create hope, fear, even shame...


Mar 4, 2018

No matter what end of the spectrum you’re on, politics is exhausting.

In our world of fake news, Russian hacks, controversies, and conspiracies, the endless cycle wears us down. Almost every facet of our lives has become politicized, and with it, our society has become completely polarized.

Even slight ideological...


Feb 25, 2018

The classic elevator pitch is the best way to make someone not care about you.

There’s nothing more effective at making your audience fall asleep than a rigid, over-rehearsed, inauthentic bit about yourself, and all too many business leaders rely on one.

Your personal brand is the most important of all, and without...


Feb 18, 2018

Launching Business of Story two years ago at the young age of 55, I realized that I was the proverbial middle-aged-one-arm-paperhanger finding clients, serving their needs, marketing my wares and paying the bills.

Personally, not a pretty story.

Then I decided to add this podcast. Why not? I already wasn't sleeping at...


Feb 11, 2018

When I saw James Cameron’s Titanic, I had a fairly good idea of how it would end. I knew the entire sequence of events of this historic voyage before I’d ever set foot in that theater.

But once I was in, once I saw the incredible story being laid out before me, I knew that this well-known event was a...