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Business of Story

Jan 7, 2018

I just read a 2013 study on U.S. media consumption that said we consume 33 gigabytes of information per person consumer per day. That was five years ago. Imagine the growth in media consumption now.

As business storytellers, we have more online channels than ever to share our messages. But your brand stories drown in...

Dec 31, 2017

Throughout the past 124 episodes, we have focused on helping you craft, communicate and find your story to the best of your ability.

Telling your own authentic narrative is one of the most important skills in any aspect of your life. Creating your own story is critical, but what if it was possible to use your story...

Dec 24, 2017

How to Turn Your Stories of Loss Into an Empowering Legacy

For those of us who have experienced a great loss or traumatic event, waking up the next day and continuing life might seem an impossible task.

Trauma shakes us to our very core, and overcoming such an emotional impact on our psyche is a monumental challenge...

Dec 17, 2017

We all know that story brand marketing is more than just selling your product. It’s about creating an unbreakable bond between your customers and yourself through an authentic, emotional appeal.

But in our age of digital marketing, the transition from print publishing to online communications can be a struggle. Our...

Dec 10, 2017

Telling the right story can help you in every situation.

Even if you’re a novice who's transferred into a completely new field, the ability to create the right narrative will make you an invaluable asset to your team. Unfortunately, most people find themselves overwhelmed in a new work environment, terrified of their...