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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Expert storytellers teach you how to move people to action.

Apr 22, 2017

Your customers don’t want to hear about what you make. They want a story about what you make happen. That’s why Robert Rose urges you to transform your marketing department into a storytelling department. Turn your adverbs and adjectives into adventures in your story marketing to move your audiences to action.  

Our guest today has us covered in storytelling from music to Hollywood to creating stories for the largest brands. He’s a sought-after social content marketing strategist, speaker, author, and conspirator of business success.

Robert is the chief strategy officer for the content advisory, the consulting and education group for the Content Marketing Institute. 

He co-hosts This Old Marketing podcast with Joe Pulizzi, founder of the Content Marketing Institute. He also co-wrote a book with Joe called “Managing Content Marketing,” which is widely considered to be the owners manual of the content marketing process.

Robert has helped develop content and customer experience strategies for large enterprises such as Oracle, the Bill and Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, PEPCO, UPS—and the list just keeps going!

 

In This Show, You'll Learn: 

  • How to transform your marketing department into a storytelling institute
  • The biggest mistake most people make in content marketing
  • Why you should move your advertising marketing and sales content from featuring adverbs to focusing on adventures

Key Quotes:

"Build those strategic initiatives, those platforms that will help you tell your story that delivers value over time and build that audience so that you get the value of all the content you're creating, not just the individual assets that you're creating." - Robert Rose

"I'm a big believer in when people say, 'content is king.' Then I say, 'Storytelling is the kingdom sorcerer,' - because that's where the magic happens." - Park Howell

"It's about helping them understand that there is another world out there for content that can actually be valuable to the customer - that they can tell stories with." - Robert Rose

"Transform it from an approach of describing value to describing an experience with value packed into it." - Park Howell

 "We can put adjectives in front of nouns, and we can talk about synergies, paradigms, and all sorts of stuff that we're good at it. We can do those things well, but the creation of content for value sake for the audience is a different muscle. It's about delivering value in the content." - Robert Rose

Mentioned in this episode:

Apr 16, 2017

One thing we can all agree on is that the digital world is a dynamic place to tell our stories. 

Never in the history of advertising and marketing have brand storytellers like you had more ways to share your messages. 

But these days it seems nearly impossible to cut through the clutter, and that's why there's a gathering every year in San Diego with the top social media experts to help you figure this out. It's Social Media Marketing World and it just took place.

During my time in San Diego, I had the privilege of getting not one, not two, but three interviews with wonderful story brand creators. 

In the corridors of the Social Media Marketing World conference venue, we taped this show. Joining us are Ian Cleary of RazorSocial, Peg Fitzpatrick, author of The Art of Social Media, and Brian Fanzo of iSocialFanz and cohost of the SmackTalk podcast.

These three individuals are pioneers of the world of social media marketing and have boundless insights into how you can best optimize your business’ posts, tweets, and updates.

Their methods of being heard in the cacophony of the social media content storm are you guessed it -- storytelling! Listen in for tips, tricks, stories, and experiences from these social media pros.

Show Guests: 

In This Show, You'll Learn:

  • Why  developing relationships is crucial for engagement on social media and content marketing platforms
  • How to use visuals and interactive narratives to tell a more powerful story
  • The importance of authenticity in social media

Key Quotes:

"You need to understand: Do you have the right audience?" —Ian Cleary 

"There's nothing better at the end of the day, to build a relationship, than when we sit side-by-side having a chat." —Ian Cleary 

"You feel like, I'll just add a little more and a little more, but simple is so good!" —Peg Fitzpatrick

"The first thing you want to do is make sure you know what your brand is." —Peg Fitzpatrick

"For me, I didn't feel like I was doing anything that was special. I always loved sharing." —Brian Fanzo  

"Social media and digital is hard and painful if you're putting on a persona or you're telling a story that really isn't you." —Brian Fanzo

"I think if content is king, then certainly storytelling is the kingdom sorcerer because it's where the magic happens." —Park Howell

"People buy stories much more than anything else." —Park Howell

Mentioned in this episode:

About Business of Story Podcast

The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.  

 

Apr 9, 2017

On this show, we'll cover how data-driven campaigns are killing the Democratic Party and how you can keep it from happening to your brand. Joining us is a highly decorated thirty-year veteran of the direct mail industry who has worked solely with the Democratic Party, Dave Gold.

Dave is the founding partner of Bouchard Gold Communications. His clients have included Senator Joe Biden, Governor Ann Richards, Congresswoman Betty McCollum, attorney generals, coalitions, causes, propositions, and initiatives. Dave has truly seen it all.

The most troubling recent trend is a reliance on big data, which is leading to micro-targeting and micro-thinking without a compelling overarching narrative for audiences to connect with.

On this episode, you'll learn about the importance of communicating values to stir emotions that drive behavior towards your brand, how Republicans are trumping Democrats with their compelling use of narrative, and how you can do the same to your competition. We'll also share how a Christmas tree can act as the foundational story in everything you do. 

You'll Learn:

  • How you can prevent data-driven campaigns from killing your brand
  • Why communicating values to stir emotions that drive behavior towards your brand is important
  • How you can use compelling narrative to trump your competition

Key Quotes:

"I often say that if you don’t change somebody’s behavior with a program of mail, then you've killed trees for no purpose." - @DaveGold6 (click to tweet)

"What we have to do is find a narrative thread that connects the different issues." - @DaveGold6 (click to tweet)

"Issues are to a campaign message what ornaments are to a Christmas tree." - @DaveGold6 (click to tweet)

"I believe in message-driven, data-informed campaigns." - @DaveGold6 (click to tweet)

"People buy with their hearts and justify their purchases with their heads." - @DaveGold6 (click to tweet)

"Brands need to take a deep breath, step back, and say that it’s not about them - it’s about their customers first and foremost.” - @ParkHowell (click to tweet)

Mentioned in This Episode:

Are you ready to get your brand story straight? Get your storytelling marketing started with the DIY guide to compelling brand stories that sell.

Apr 2, 2017

Today we are investigating how you can use story marketing to turn a commodity into commotion. We’re talking about elevating a fairly banal item, like socks, into a meaningful and sought after experience—all through the brand stories you share!

I know it sounds crazy, but socks are a $6 billion global industry. Imagine the market share you might carve out simply by disrupting the norm with story? 

Today we’re going to meet two people who have done exactly that through their plucky five-year-old company, Sock Club. That’s right! I am a proud Sock Club member.

The company, which was born in 2012 as a small side project, has become one of the premier sock-subscription services. They send quality American-made socks to subscribers around the world. Every month, Sock Club designs and releases a one-of-a-kind sock design. They tell the story of the inspiration behind the design that accompanies each pair.

Joining us today is Sock Club Co-founder, Noah Lee, and Creative Brand Manager, Melissa Huisman, who have spent the past fifteen months bringing the brand voice to life through creative marketing and storytelling. So, how can you use story marketing and turn a basic commodity into a meaningful experience? Let’s find out! 

You’ll Learn:

  • How you can carve out a market share for your brand by using effective storytelling
  • How you can bring a personality and voice to your brand through story
  • Why you should use creative marketing to turn a commodity into a meaningful experience

Key Quotes:

“If we were going to do this we would do it through humor and we would do it through colorful socks.” —Noah Lee @SockClub (click to tweet)

“Something that we strongly believe in is the power of storytelling and the power of human truth.” —@mk_huis (click to tweet)

“How can we say one thing that matters and encourage someone to take the next step in their journey to be bold or courageous?” —@mk_huis (click to tweet)

“You have to think about what’s going to influence them or how they will walk away and think about your brand.” —Noah Lee @SockClub (click to tweet)

“There are stories that already exist in your product, you just need to bring them to the surface.” —@mk_huis (click to tweet)

 

Mentioned in This Episode:

 

Mar 26, 2017

Joel Capperella joins us on Business of Story; and today, we talk about why you must recognize and tap into the dramatic nature of what's actually happening in your sales conversions, the journey your customer's on, and what stories they're telling themselves about you at that moment.

We're also going to look at the most powerful word in storytelling, and that word is 'why.' That's all about the power of why in your story, listening in your storytelling, and in your story selling.

At the end of the show, Joel has a tool for you to make sure you have the proper story alignment in your sales pipeline. Let's explore how to use story marketing to fill your sales funnel with the right folks.

You'll Learn:

  • How to use the right story marketing to up your sales conversion rates
  • Why the word "why" is so powerful in storytelling
  • Why you need to always be attuned to your customer's journey

Key Quotes:

"It's not just enough to have good content. It has to be content that connects." - @JoelCapperella (click to tweet)

I still have to be very intentional about sitting down, designing, and mapping out the story that I'm going to tell." - @ParkHowell (click to tweet)

"Start with a moment. Start with a human experience around your product or service, and listen to it." - @ParkHowell (click to tweet)

"I really believe that above all, story is a catalyst to really great things within our organizations." - @JoelCapperella (click to tweet)

"If we have trouble telling our own story, or our customer's stories, we have to assume that our customers are too." - @JoelCapperella (click to tweet)

Mentioned in This Episode:

 

 

Mar 19, 2017
We've all found ourselves in situations where we are at odds with an audience. For example, trying to launch an internal initiative in a corporate environment to a reluctant CEO. 
 
Persuading someone to change an unhealthy behavior. Or getting someone with an opposite view to open up and see things your way. On today's Business of Story, we review thimportance of finding common ground to help your stories connect with audiences and move people to action.
 

We're fortunate to have the documentary filmmaker, Peter Byck, join us. Peter's award-winning films, including Garbage and Carbon Nation, have often placed him at odds with audiences because of his subject matter around the highly charged debate on climate change and our impact on it. Peter is a master at finding common ground with his interviewees, as well as the naysayers who confront him on his sustainable storytelling.

You can see how Peter bridges these relationships, not only in his work but also in his two appearances on HBO's Real Time With Bill Maher.

Peter will show you how to overcome nerves when presenting by placing your audience first and foremost in your intentions. You'll learn the importance of letting serendipity help you find the focus of your storytelling. And he'll reveal why the "Solution" story is one of the most important narratives you can tell to open the hearts and minds of your audiences. 

You'll Learn:

 

  • How to relate to an audience that disagrees with you
  • Why finding common ground with your audience is vital
  • How focusing on being of service to your audience will help you get your story across

Key Quotes:

"Let me be of service. Let whatever I'm about to say be helpful." - @peterbyck (click to tweet)

I've learned to show people true respect in how I can listen, and they tell me things." - @peterbyck (click to tweet)

"I decided to just focus on solutions, and that's what Carbon Nation was all about - solutions." - @peterbyck (click to tweet)

"I'm not looking to change somebody's mind. I'm looking to find what they already agree on with me or the other folks." - @peterbyck (click to tweet)

Mentioned in This Episode:

Mar 12, 2017

With the always-on interwebs, I believe that ADHD is now a communicable disease. And, guess what? We are all the viruses.

So, how do you get your brand story to rise above the noise and allow it the opportunity to be heard? Well, we'll look at one way to do that.

On today's show, we're going to explore the concepts of irony and juxtaposition in your business stories to help them stand out—to help you stand out—especially with your visual storytelling.

Our guest, James Popsys, has a unique view of life captured in the inventive and witty images he creates in Photoshop.

His visual storytelling conjures up irony and juxtaposition to stop you in your tracks and trigger stories in your mind.

From the verdant babbling brook flowing through the graffiti canals of London to the giant hot dogs grilling on the side of a building to the schooner sailing on top of a hurricane, James and I explore where the inspiration for his images comes from and how you can tap into that for your stories.

He'll also show you how you can jumpstart your Instagram page (as you might imagine, a pretty important channel for his work) and, you'll learn his three rules for finding, capturing, and telling visual stories that genuinely stand out.

What You'll Learn:

  • How irony and juxtaposition can set you apart
  • Why audiences prefer real as opposed to over-produced
  • The rule of thirds and other tips for Instagram

Key Quotes:

Everybody has a platform now and there has never been more noise to have to break through to get your voice heard. - @jamespopsys 

It's no longer about having the sharpest lenses and getting the exposure spot-on, it's about storytelling. - @jamespopsys 

If you can find something that's different, as opposed to better, I think you stand a better chance of standing out. - @jamespopsys

I want it to look like somebody has stepped up to a really odd scene and just snapped with their camera. - @jamespopsys 

Mentioned in This Episode:

 

Mar 5, 2017

It’s often thought that keeping a business's focus more general is a positive way to stay open to more business. But in reality, generalizing actually weakens your brand story. Learning how to be super focused and specific in your brand story’s unique offering will help strengthen your messaging, grow your business, and bring success to your brand.

Today’s guest will help you focus your brand story. He’s been marketing high-tech for more than thirty years. He’s taken companies from the early startup stage to hundreds of millions of dollars of sales through focused storytelling. He was most recently the head of international marketing for Infusionsoft, where he helped grow the company from $15 million in annual sales to $100 million. He did this by narrowing the company's brand story, then helping the Infusionsoft team and its customers live into and prosper from that story.

Greg Head is now a strategic growth advisor to a number of emerging companies. On today’s show, he’ll share some of the secrets he has gained by interviewing 300 executives over the past year about the growth of their companies. He’ll explain why you need to move from the attention deficit disorder that plagues most startups into the obsessive compulsive disorder mindset required for a focused leader to grow their company.

Primary Points:

  • Why being more narrow in your message actually makes it more powerful
  • How to tune into the most important and unique part of your brand story
  • How to grow your business exponentially by lasering into one message

 

Key Quotes:

“The simple answer is the right one and the useful one.” —@GregHead (click to tweet)

You can’t say everything to everybody.” —@GreagHead (click to tweet)

The more you say no, the more the world hears you.” —@GregHead (click to tweet)

Mentioned in This Episode:

Feb 20, 2017

Joel Bach, Co-Creator and Executive Producer of Years Living Dangerously, joins the Business of Story Podcast to talk about documentary filmmaking, great characters, and how to call audiences to action through compelling stories.

The Business of Story is sponsored by Emma, Convince & Convert.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why compelling stories start with engaging characters
  • How to use celebrities for education and entertainment
  • Why it’s key to create high stakes for your story
  • How to enhance your brand story with by clarifying your theme
  • Why social media is an important part of being heard
  • How to keep your audience on their toes with uncertain outcomes

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Feb 13, 2017

Janine Kurnoff, Founder of The Presentation Company, joins the Business of Story Podcast to discuss how to build your storytelling muscle, four primary story elements to add to every presentation, and a step-by-step process to engage your audience.

 

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why your presentations need to start with basic storytelling techniques
  • How to use PowerPoint and visual aids as support for your stories
  • Why storytelling is a muscle that needs to be exercised
  • How to stay fresh and authentic to make a meaningful connection with your audience
  • Why data is important, but not everything, in a well-rounded presentation
  • How to take dry material and make it engaging and compelling

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Feb 6, 2017

Nick Gray, Founder of Museum Hack, joins the Business of Story Podcast to discuss the three ‘G’s he uses to measure success, how to connect with millennials, and how to use story to brighten your customer’s experience.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why you have to upset the status quo to get the attention of your consumer
  • How to create a story narrative that is fun and inventive
  • Why it pays to focus on the entire customer experience
  • How to connect with younger generations in a more powerful way
  • Why it’s so important to evolve your storytelling constantly
  • How engaging with your audience encourages them to be active participants in your story

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 30, 2017

Gabriella Mirabelli, Founder of Anatomy Media, joins the Business of Story Podcast to talk about media trends today, the shift in younger generations, and why story always matters.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

  • Why a great story will always be necessary for successful marketing
  • How to draw the attention of younger generations
  • Why it’s key to create compelling content instead of just pushing your message
  • How to strengthen your brand story by breaking it down to basics
  • Why you must listen to your consumers and enable their control of your content
  • How to know what data is helpful and what data to ignore 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 23, 2017

Julian Mather, Founder of Tailor Made Career, joins the Business of Story Podcast to discuss three-act structure, how he went from sniper to filmmaker, and shares tips on how to get great video with your smartphone.

 

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode 

  • Why it’s so important to be able to let go in order to get to your next chapter
  • How to completely recreate yourself at any stage of your career
  • Why the basic three-act structure it inherent in all storytelling
  • How to simply and effectively create amazing videos with just your iPhone
  • How to use video testimonials from existing clients to expand your business

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 16, 2017

Jayde Lovell, Founder and CEO at ReAgency, joins the Business of Story Podcast to talk about her personal journey through science and marketing, the number one emotion needed to make your story go viral, and the evolution of social media storytelling.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why understanding the structure of story is absolutely essential to successfully delivering your message
  • How natural selection applies to social media and the digital age
  • How to use more concise formats, like Twitter, effectively to simplify your story
  • Why anger is the top emotion to cause virality in posts

 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 9, 2017

Michael Gerber, Founder and Author at Michael E. Gerber Companies, joins the Business of Story Podcast to discuss how to reignite the entrepreneur inside yourself, four archetypes needed to create an impactful business, and the great story waiting for us all.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.


In This Episode

  • Why there is no such thing as a solopreneur
  • How to create a story for yourself for maximum growth
  • Why selling is a system and how story fits into that system
  • How to maintain and grow meaningful relationships
  • Why it’s important to believe in yourself and practice your business skills
  • How to allow yourself to scale up dramatically

 

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jan 2, 2017

Samantha Bennett, Founder of The Organized Artist Company, joins the Business of Story Podcast to discuss setting goals, how to follow through, and how to discover your own way to find the best story for yourself and your brand.

 

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

 

  • Why we each have our own unique process of creativity
  • How to listen to yourself and discover what path is best for you
  • Why the feeling of being overwhelmed is a choice, and how to let it go
  • How to enjoy each moment and let your career develop organically
  • Why changing your inner story can change the world
  • How to create a more specific and fulfilling story for your brand

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dec 26, 2016

JD Dwyer, Founder of the Institute of Wow, joins the Business of Story Podcast to discuss his five steps to building a ‘wow’ factor into your advertising, customer loyalty, and three things that you need to do right now to grow your influence and sales.

 

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 

In This Episode

  • Why being different is far more important than being better
  • How to create and utilize ‘wow factor’ in your brand story
  • Why it better to retain your margins by not dropping your prices
  • How to set up a problem and use your brand as the solution for consumers
  • Why websites are crucial to the health of your brand
  • How to use testimonials to help promote your brand
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dec 19, 2016

LeRoy Ashby, Professor and Author, joins the Business of Story Podcast to talk about the shifting reality of the news, the similarities between P.T. Barnum and Trump, and how popular culture is an inherent part of our storytelling.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.



In This Episode

  • Why having an understanding of pop culture will improve your storytelling
  • How P.T Barnum and Donald Trump are surprisingly similar
  • Why politics have become more open to entertainment techniques
  • How to utilize a barker mentality to hook your audience
  • Why the country was so responsive to the simple but dynamic Trump campaign
  • How to recognize key archetypes to integrate into your brand story

 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dec 12, 2016

Melanie Benson, Professional Trainer and Coach, joins the Business of Story Podcast to discuss why you must shift your mindset to change your habits, the power of your inner story, and her three success barriers to avoid.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 

In This Episode

  • Why the story you tell yourself is the most potent one
  • How to shift from an “I can’t” narrative to an “I can” narrative
  • Why resourcefulness and creativity thrive with positive thinking
  • What the three most common barriers to success are and how to avoid them
  • Why so many business visionaries have trouble structuring their business
  • How to delegate daily business tasks to free you for higher-level thinking

 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dec 5, 2016

Brian Palermo, Actor and Author, joins the Business of Story Podcast to talk about the core principles of improv, relaxing into your creativity, and finding a true connection with your audience.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 

In This Episode

  • Why you have to train your storytelling skills like your body in a gym
  • How to apply the tenets of improv to your marketing strategy
  • The importance of being present in the moment and focusing on your current audience
  • How to release your creativity by relaxing and playing collaborative games
  • Why finding the emotion in your story will draw the interest of your consumers
  • How to combine your marketing goals with the story needs of your audience
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 28, 2016

John Jantsch, Founder and President of Duct Tape Marketing, joins the Business of Story Podcast to discuss strategies behind getting your story heard, finding your brand’s uniqueness, and marrying social advertising with great content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 

In This Episode

  • Why it pays to focus your energies and do one thing at a time
  • How to interview your customers to find your unique value proposition
  • Why it’s key to reach out and reactivate your existing consumer base
  • How to ask the right questions to get answers and improve your brand story
  • Why social is a great opportunity, but only if used with quality content
  • How to pick channels that are right for your particular marketing strategy
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 21, 2016

Stu Heinecke, President and Founder of Cartoon Inc., joins the Business of Story Podcast to talk about how to tell stories economically, the importance of practice, and the benefits of contact marketing.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 
 

In This Episode

  • Why it’s often more powerful to use less words in your outreach
  • How to craft messages for your individual audiences by understanding conflict
  • Why cartoons are so effective in getting people’s attention
  • How to use your skillset to get a meeting with busy CEO’s
  • Why it’s important to understand the most essential part of your branding
  • How to come up with creative and effective ways to get ROI
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 14, 2016

Randy Olson, Author and Independent Filmmaker, joins a special Business of Story Podcast to talk about how Trump intuitively utilized a surprisingly simple story template for creating compelling narratives to win the election.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 

In This Episode

  • Why all great stories can and should be refined into three simple elements: And, But and Therefore
  • How many marketers make the mistake of calling the template 'too simple'
  • Why a singular narrative is so important for all marketing campaigns
  • How Donald Trump used his natural narrative intuition to win the election
  • Why Hillary Clinton's over-complicated message was a detrimental to her campaign
  • How to harness and practice these basic elements to improve your storytelling
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 7, 2016

Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
 
 

In This Episode

  • Why it’s key to keep asking questions and keep learning
  • How to combine your artistic creativity with your business creativity
  • Why the core of all stories is conflict and conflict resolution
  • How text is actually a visual medium and a part of visual storytelling
  • Why it helps anyone to continually deconstruct your work to improve
  • How to step back and listen to your audience to better understand them
 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Oct 31, 2016

Kate Volman, Digital Marketing Strategist, joins the Business of Story Podcast to talk about everything you need to know about live video streaming for your brand including: how to start, essential equipment list, and how to plan and promote your content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

 

In This Episode

  • Why it’s time to tell your brand’s story through live streaming
  • How to get great video with basic equipment (or even just your phone!)
  • Why it’s important to plan out your content before you record
  • How to repurpose and reuse your live recording for other types of marketing
  • Why different audiences prefer videos that last for different lengths of time
  • How to relax and have fun while creating excellent content for your brand

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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