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Business of Story

Nov 21, 2016

Stu Heinecke, President and Founder of Cartoon Inc., joins the Business of Story Podcast to talk about how to tell stories economically, the importance of practice, and the benefits of contact marketing.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

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In This Episode

  • Why it’s often more powerful to use less words in your outreach
  • How to craft messages for your individual audiences by understanding conflict
  • Why cartoons are so effective in getting people’s attention
  • How to use your skillset to get a meeting with busy CEO’s
  • Why it’s important to understand the most essential part of your branding
  • How to come up with creative and effective ways to get ROI



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