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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Expert storytellers teach you how to move people to action.

Mar 12, 2017

With the always-on interwebs, I believe that ADHD is now a communicable disease. And, guess what? We are all the viruses.

So, how do you get your brand story to rise above the noise and allow it the opportunity to be heard? Well, we'll look at one way to do that.

On today's show, we're going to explore the concepts of irony and juxtaposition in your business stories to help them stand out—to help you stand out—especially with your visual storytelling.

Our guest, James Popsys, has a unique view of life captured in the inventive and witty images he creates in Photoshop.

His visual storytelling conjures up irony and juxtaposition to stop you in your tracks and trigger stories in your mind.

From the verdant babbling brook flowing through the graffiti canals of London to the giant hot dogs grilling on the side of a building to the schooner sailing on top of a hurricane, James and I explore where the inspiration for his images comes from and how you can tap into that for your stories.

He'll also show you how you can jumpstart your Instagram page (as you might imagine, a pretty important channel for his work) and, you'll learn his three rules for finding, capturing, and telling visual stories that genuinely stand out.

What You'll Learn:

  • How irony and juxtaposition can set you apart
  • Why audiences prefer real as opposed to over-produced
  • The rule of thirds and other tips for Instagram

Key Quotes:

Everybody has a platform now and there has never been more noise to have to break through to get your voice heard. - @jamespopsys 

It's no longer about having the sharpest lenses and getting the exposure spot-on, it's about storytelling. - @jamespopsys 

If you can find something that's different, as opposed to better, I think you stand a better chance of standing out. - @jamespopsys

I want it to look like somebody has stepped up to a really odd scene and just snapped with their camera. - @jamespopsys 

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