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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Expert storytellers teach you how to move people to action.

Jan 30, 2017

Gabriella Mirabelli, Founder of Anatomy Media, joins the Business of Story Podcast to talk about media trends today, the shift in younger generations, and why story always matters.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

  • Why a great story will always be necessary for successful marketing
  • How to draw the attention of younger generations
  • Why it’s key to create compelling content instead of just pushing your message
  • How to strengthen your brand story by breaking it down to basics
  • Why you must listen to your consumers and enable their control of your content
  • How to know what data is helpful and what data to ignore 

Resources

 

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.