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The Business of Story

Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell. This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people. Story on!
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Now displaying: July, 2016

Expert storytellers teach you how to move people to action.

Jul 25, 2016

Jenny Beres, Freelance Copywriter and Coach, joins the Business of Story Podcast to reveal that being yourself lets your business thrive, it’s bold to relax, and the importance of putting connections first.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.




In This Episode

  • Why building genuine relationships helps build your business
  • How to encourage yourself to have more conversations about your profession
  • Why it’s a bold and humanizing move to share your embarrassing stories
  • How to follow steps to create your own freelance business
  • Why it’s key to relax and be yourself when dealing with clients
  • How to put connections first and create opportunities to create more

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 18, 2016

Ann Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking risks, and why one should always put the audience first.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.


In This Episode

  • Why it’s okay to take your time when creating content
  • How to overcome fears to become a better writer
  • Why self editing is essential and not doing it is disrespectful
  • How to take bigger risks after careful study of your goals
  • Why you must think about the audience's point of view when creating  
  • How to merge compelling storytelling with business writing

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 11, 2016

Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.



In This Episode

  • Why infusing your writing with humor will improve it
  • How to break down comedic theory to make it accessible and useable
  • Why you can absolutely can learn to be funny
  • How stories are more approachable and more memorable with comedy
  • Why some are hesitant to use humor in the workplace, but it is a misplaced fear
  • How to absorb lessons from great fiction writers

 

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 4, 2016

Pamela Slim, author and speaker, joins the Business of Story Podcast to go deeply into finding freedom in your work, detecting your roots and natural motivations, and discovering the joy of connectivity.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.




In This Episode

  • Why pursuing your passion can lead to a fulfilling career
  • How to dig deep down to determine your roots and skill sets in order to plan your future
  • Why there isn’t any one right way to work
  • How to find your natural motivation for your personal work mode
  • Why it’s important to maintain integrity at your current job even while developing your side hustle
  • How to create a positive and supportive network of mentors

 

Resources


Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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